History[ edit ] Some of the first news circulations occurred in Renaissance Europe. These handwritten newsletters contained news about wars, economic conditions, and social customs and were circulated among merchants.
In the last five decades or so, the media and its influence on the societies, has grown exponentially with the advance of technology.
A common urban person usually wakes up in the morning checks the tv news or newspaper, goes to work, makes a few phone calls, eats with their family or peers when possible and makes his decisions based on the information that he has either from their co workers, Tv news, friends, family, financial reports, etc.
In our work we usually know what we have to do, based on our experience and studies, however on our routine life and house hold chores we mostly rely on the mass media to get the current news and facts about what is important and what we should be aware of.
We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works. The media makes billions of dollars with the advertising they sell and that we are exposed to, every single moment.
We buy what we are told to buy by the media. These are the effects of mass media especially in teenagers, they buy what they see on tv, what their favorite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed on them. There are some positive and negative influences in young people of our society due to these ad campaigns in the media.
Here is a positive influence example, if there is a quiz show on education that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to actively participate and watch these quiz shows.
These activities are good for the society and will promote literary activities in the youth. However a negative influence in teenagers is the use of guns and ammunition by celebrity movie stars, the constant exposure of which would seduce the teen to replicate the same behavior in the real life.
When we watch tv or a action movie we usually see many images of violence and people hurting others. The problem with this is that it can become traumatic especially in our children as they see it more and more.
Our kids that are starting to grow and are shaping their personality values and beliefs can become aggressive or they can lose a sense of distinction between reality and fiction. Another problem is that real war is used as a form of entertainment by the media, we should make our kids and teen aware that war is not a form of entertainment and that there is no win or lose like in video games, in real war everyone lose.
Teens, youngsters are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful. The media creates the ideal image of beautiful men and women with all the ingredients of a successful person, you can see it in movies and tv.
Another negative influence in teenagers, especially in the USA, that has grown over the last years is obesity. There are millions of adolescents fighting obesity, but at the same time they are exposed to thousands of advertisements of junk food, while the ideal image of a successful person is told to be thin and wealthy.
The media has a huge impact on society in shaping the public opinion of the masses. They can form or modify the public opinion in different ways depending of what is the objective.
For example, Pakistani media influenced the public opinion against the Taliban in Swat by repeated telecast of a video clip showing whipping of a woman by a Taliban. Before that the public opinion over the military action against the Taliban in Swat was divided, but repeated telecast of this short video clip changed the public opinion over night in the favor of the government to take action.
Other ways to influence are with polls and trends, especially in political campaigns. The candidates that can pay for more tv and media exposure have more influence on public opinion and thus can receive more votes.The creation of an effective marketing strategy is often the task of a firm’s senior management team.
By handing down a comprehensive marketing strategy from the c-suite, companies will help to create a more focused, business-wide approach to marketing.
Perhaps the most important role of the media in politics is to report the news. As noted above, the vast majority of people must trust the media to provide them with information. The ever-growing digital native news world now boasts about 5, digital news sector jobs, according to our recent calculations, 3, of which are at 30 big digital-only news outlets.
Many of these digital organizations emphasize the importance of social media in storytelling and engaging their audiences. Media are means of transmitting information, which is important for a democracy in which citizens must make their own informed decisions.
In communications, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. The media is, in my opinion, critically important, because it is the media that brings people the information they may need, want or be interested in.
Over the years, at different times, and in different geographic areas, we have seen how the medi. Social media sites, especially Twitter and Facebook, have become an important source of breaking news information and for disseminating links to news websites.
The policy of developing Third World media gave way to a global regime of free trade institutions like the World This model aims to focus on particular events and provide.