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Already have an account? SWOT Table of contents 1. This involves the identification of the strengths and weaknesses in the internal environment and the opportunities and threats in the external environment.
Based on the identification of these factors, appropriate strategies can be formulated. To begin with, the company, their product portfolio and the potential customer will be introduced. Then, the strengths and weaknesses of the company will be identified by analyzing the internal environment which comprises of an assessment of the marketing mix and the brand equity.
The report is limited due to several issues, which influenced the research significantly. First, most of the information was based on the sources originating from the company itself.
This implies a partly subjective view on the strengths and weaknesses. Moreover, no information concerning internationalization of the company could be accessed, so that aspect is not covered in the report. Tony Chocolonely is based in the Netherlands, Amsterdam.
Its first chocolate bar came into the market in Moreover, the company established several projects to improve and support their mission over a long term period. SWOT lead to any further information about the market penetration of host countries.
However, the company is rapidly diversifying the product range within the Netherlands.
Together with the Chocolonely chocolate milk, the company offers attractive, organic and slave free products for relatively high prices see appendix 3. Equally important might be the customer segment, which prefers organic, qualitative chocolate instead of selecting conventional and cheaper products.
With the use of content marketing, Tony tries to make the customers aware of the story behind the chocolate instead of only focusing on the taste. The package of the product illustrates their goal: Furthermore, the story behind their product is also written inside the package. In this way, the message becomes clear before even tasting the chocolate.
Tony Chocolonely is only well-known in the Netherlands and not operative in other countries. According to Leone et al.
To determine these feelings, we have to focus on the brand awareness and brand image which are the two important components of brand knowledge.
As already mentioned earlier, Tony uses every tool they have to make the customers aware of the background of their chocolate. In this way, the customer will remember the chocolate not only by its taste but also by the story that is behind it.
This measure depends on the demand of each single customer Leone, et al. As Tony is a product-oriented brand and offers a diversifying product portfolio, they are less customeroriented.
The customer who is more concerned about the background of their chocolate bar and less about the price, is at the perfect place at Tony Chocolonely. Nevertheless, the product-oriented mindset may cause a loss in customers since the customers who chooses a cheap price above quality and background may choose for another brand.
The level of effort Tony Chocolonely puts into upgrading the customers awareness of the production of chocolate, may lead to a positive association with the brand.Analyze the merits and demerits of one Zs self in the past: Uses SWOT to analyze.
50 surveys were distributed and 49 were recovered, the recovery rate is 98%.
After taking out unfinished and invalid surveys, 45 valid surveys were left. the necessity of conducting a SWOT (Strengths, Weakness, Opportunities, Threats) analysis are required. KKTC GTH’ın coğrafik ve stratejik açıdan değerlendirilmesi, dünyada continents.
The area of the Turkish Republic of Northern Cyprus (TRNC). My Personal SWOT Analysis I am able to learn from my boss and those that we work with in every situation Every project, client, and meeting is a new opportunity for me to absorb new information I am taking advantage of the trends in social media and how marketing through these channels can easily help to drive traffic to a business I will be.
Knowing Your List of Strengths and Weaknesses.
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Doing an honest appraisal of your own list of strengths and weaknesses in terms of running the business puts you . Strength Of Materials By Rs Khurmi Free Strength Of Materials By Rs Khurmi urbanagricultureinitiative.com Strength of Materials by RS Khurmi PDF Free Download November 9th, - .
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