These strategic moves also function to lower costs to the producer of the product or service, resulting in the capability to offer a high value product or service that has not been seen before, at a very reasonable price to the buyer.
A major financial services industry body, which holds an annual conference in Australia each year, approached Blue Ocean Strategy Australia to provide an engaging keynote speaker. Combining presentation materials, videos, table-based exercises and immediate audience survey tools, this was the most highly attended and best rated break-out session of the conference.
A tourism industry body arranged for a Blue Ocean Strategy Australia consultant to attend their annual international conference in Asia.
A Fortune company operating in the Middle East engaged Blue Ocean Strategy Australia to arranged a 4 day executive team strategy, creativity and innovation conference in the Middle East. A range of speakers, locations and activities where arranged that took the team members into different environments to explore and network with different businesses and expert, such as a start-up incubator, tours and meetings with complementary product and service providers and potential new clients and partners.
Topics covered included customer experience, competitor research, partnering, technological trends and personal healthcare and mindfulness. Bringing the team together we progressed them through a fair process of engagement that valued their intellectual and emotional input to the challenges they faced in the market, and their ideas on how to tackle them.
We aligned the team, awakened them to the nature of their common challenges, inspired them to explore for new ideas and solutions, and validated them in the market with research and field work. By initiating motivated behavioural change, we were able to re-invigorate the sales teams efforts and get them focused on not only winning in new ways with newly defined differentiation, but also in searching for ways to increase demand by bringing new non-customers into the market, with new and insightful offerings, that in some cases also adopted emerging digital sales and marketing technologies that had been proven elsewhere in the business.Flevy is a marketplace for business strategy frameworks, PowerPoint templates, financial models, business presentations, Excel models, market research reports, and other premium business documents.
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