Geo-targeting and Beacons Geo-technology is what is at use when Snapchat provides you with a filter based on your location, or any iPhone tells you your current location. This is because the marketing is relevant to the individual.
And just as affluence in these markets continues to rapidly grow, so does their spending on travel. The impact of these emerging market travelers can already be seen in patterns of overseas travel into the United States.
Inmore than half of all overseas travelers excluding Canada and Mexico to the US originated in emerging markets — versus the early s when only a third of overseas travelers coming into the US came from these countries. In particular, the emerging affluent spend more, on average, per purchase at retail stores than the traditional affluent.
High-end retailers are the greatest beneficiary of these emerging affluent spenders, who spend disproportionately more on luxury goods than their traditional affluent counterparts. In addition, these travelers tend to exhibit surprising economic resilience as their spending during economic downturns shows small drops in purchase volumes while maintaining high average purchase amounts.
Outside of the US, travelers from emerging markets are having a significant impact on the shape of travel destinations and infrastructure investment. Emerging markets are now the major engine of growth for air travel.
Most of the investment in airports is now focused on emerging market cities, as the top 10 fastest growing airports in the world are in these countries. Leading hotels, recognizing this trend, are now focusing much of their new investment in Asia, with properties being opened in all price tiers, in particular luxury brands.
Mobile devices and social networking are not new, yet according to a Pew Research Center Report, consumers in emerging markets are the most active users of this media. Companies that can adapt their services to the use of this media in servicing and attracting the affluent traveler, especially in emerging markets, have a unique opportunity to stand out.
For example, wearable technologies and smart phone scans be used for services such as requesting a room upgrade on the way to a hotel or as room keys, or to reserve a rental car upon landing at an airport. Social networking creates a marketing opportunity for companies to reward guests for sharing their experiences with friends or recommending a particular location.
High growth of the emerging affluent will continue to shape the travel industry, so companies must orient towards new regions and business models to stay competitive.
This demand tsunami will shape businesses and infrastructure in the years to come.Emerging Trends in Travel & Tourism in India Recent Trends In Indian Tourism: The tourist numbers and activities in India seem to suggest more of an optimistic scenario.
The San Diego hospitality industry is the third largest in the country according to research from the San Diego Tourism Industry.
With evolving guest preferences, boutique hotels propelled an influx of new hotel brands in San Diego. Hotels, the most important clog in promoting tourism as well as Business Travel, has seen a huge churn in the last few years.
With Economic Recession playing havoc around the Globe, putting severe strain on the affordability factor, survival of the Industry is . Technology is advancing at an alarming rate, especially in the hospitality and tourism industry.
Customer-facing interactions are quickly being replaced with self-scan, self- check transactions, which have enabled the customer to become more self-sufficient.
This paper highlights six emerging trends in the tourism industry - the rise of Chinese tourists, increased terrorism attacks, rise of cruise holidays, advances in information technology, investment in tourist sites and enhanced transportation.
The opportunities, challenges and implications posed by these six emerging trends are discussed. Future trends of hospitality o Contribution to GDP: 15,3% o Contribution to employment: 17,9% The future trends in the hospitality industry can o Employment (direct and indirect): be summarized as follows: o International tourism receipts: 9,6 bi.
€ More green and eco-lodgings.